It is now bottled at Diageo's facilities in Leven and Shieldhall in Glasgow. Visitor centers can be found throughout Scotland at locations key to the brand's history. Each bottle of Johnnie Walker has a unique taste based on the whiskies that go into the blend. Overall, the whisky is known for its smoothness and warmth. It is a robust whisky with notes of fruits, spice, malt, and oak. While it does have the subtle smokiness that is a signature of Scotch whisky, it is not a peaty whisky so it's very approachable.
Since , the thing that distinguishes one expression of Johnnie Walker from another is the color of the label. Each is a different blend of whiskies aged for a certain amount of time, with the most expensive being the oldest. This can make it a little confusing at the bar; it is not uncommon for a drinker to be surprised by the tab because they ordered one of the pricier Johnnie Walkers by mistake.
To understand the portfolio, try to remember the sequence of labels in order from least to most expensive. The foundation of the portfolio, Johnnie Walker Red Label is an entry-level scotch. It's enjoyable, reliable, and found in almost every bar in the world.
Red Label is a blend of 30 young single malt and grain whiskies. Bottled at 40 percent alcohol by volume ABV, 80 proof , this whisky offers a sweet and spicy flavor and robust smoke with a warm finish. It is their most affordable scotch and good for mixing into any scotch cocktail.
Black Label is a complex blended scotch that is surprisingly still affordable for the taste. Originally known as "Walker's Old Highland Whisky," this blend was created in and relaunched in under its current name. It's made of approximately 40 single malt and grain whiskies that are each aged at least 12 years.
Black Label 40 percent ABV, 80 proof is a great introduction to the taste of scotch because it offers a nice balance of sweet and peat. It is an elegant almost scrumptious scotch at a great price and a reliable whisky that can easily become a regular in any bar. It can work just as well in a scotch and soda as it does in a Rob Roy , though it's also enjoyable on its own. Full-bodied and complex, Johnnie Walker Double Black remains attainable for most whisky drinkers.
It started as a limited-edition expression in and became a permanent fixture in Johnnie Walker's portfolio. Similar to Black Label, but with a richer, more intense flavor, this is a masterpiece of blended scotch. If you enjoyed the introduction of smoke in Black Label, Double Black is the perfect next step in your scotch adventures. The full-bodied flavor of Double Black 40 percent ABV, 80 proof is extremely complex and includes a fascinating mix of smoke with vanilla and dried fruits.
The whiskies in the blend are selected from the House of Walker's reserves of smoky whiskies, as well as some that have been aged in "deep charred oak casks. It is a great whisky to mix into simple cocktails.
If you're drinking it straight, do yourself a favor and add a little distilled water to really open up its flavor. Trying to follow Johnnie Walker Green Label's availability has been a bit of a roller-coaster ride.
That changed in and, much to the delight of Green Label fans, it is once again sold worldwide. Green Label 43 percent ABV, 86 proof is a blend of just four malt whiskies. Touted as a taste "from the four corners of Scotland," the malts come from the country's Island, Highland, Lowland, and Speyside regions, and each is at least 15 years old. Extremely smooth and often described as honeyed, it also has notes of dried fruits.
Mix this scotch if you like, but don't overdo it, so the whisky can shine. Other than that, it's best when simply poured into a chilled glass, maybe with an ice ball for a hint of water.
The biggest Johnnie Walker portfolio revamp was completed in with the highly-anticipated release of Johnnie Walker Gold Label Reserve.
Previously sold only in duty-free markets, it became readily available and is a permanent fixture in the brand's line. Johnnie Walker Blue Label. Johnnie Walker launches new Keep Walking campaign to get the world moving again. Take a look inside Johnnie Walker Princes Street. Johnnie Walker keeps walking as it launches its biggest ever sustainability push. Search term Search. Suggested results.
Quick links Our history Investors. Popular search terms Graduate jobs Johnnie Walker Annual report. Most popular this month. Made with barley? Yes and no. Is it really that good? Depends on your palate. What's the difference between the colors? Let's get into that. And so on. The symbolic act of serving a high-cost liquid means something. Almost 90 percent of the seminars I conduct land on the topic of Johnnie Walker and stay there.
It's the world's most-distributed brand of whiskey, with its parent company claiming that six bottles of Johnnie Walker are sold throughout the world every second. I serve it whenever I can, hoping to knock out the new whisky fan's bad habit of dismissing big-brand powerhouses like Johnnie Walker without enough data to make an informed opinion.
I leave the possibility open that even a "douche" might have a perfectly educated palate and know exactly what he wants to drink and why. But my connection to the brand moves beyond mere aromatic and taste discernment and into a grander experience: I'm probably pre-gaming in terminal C at Newark Airport with a friend when I order Black, and the Blue is one I'm drinking because someone kindly bought me the expensive dram to enjoy.
Both the Blue buyer and I know that this symbolic act of serving me a high-cost liquid means something. When we evaluate things, we evaluate them holistically," says Andrew Gershoff, associate professor of marketing at the McCombs School of Business at the University of Texas. And that's kind of pleasant, don't you agree? The Johnnie Walker range falls under the category of what's called blended Scotch whisky , one of five categories of Scotch.
You read that correctly: There are five categories of Scotch whisky. Each one of these five categories is made from malt whisky, grain whisky, or a combination of both. The word "single" in single-malt Scotch does not signify the amount of grain used. Rather, it means that the whisky comes from one single distillery. If a Scotch is bottled from more than one distillery, we'll use the word "blended. Single malt Scotch 2. Single grain Scotch 3. Blended Scotch 4.
Blended malt Scotch 5. Blended grain Scotch. Distillers in Scotland who produce whisky using percent malted barley may call it a malt whisky. Grain whisky in Scotland may include barley, but can involve other cereals such as corn, wheat, or rye.
In order to be called a Scotch, the malt or grain-based whiskies or the combination must be matured on Scottish soil for a minimum of three years in oak barrels and bottled at a minimum of 40 percent abv alcohol by volume. You'll notice that on most bottles of Johnnie Walker Blended Scotch Whisky, the word "malt" is missing. That's your clue that it's not made with percent malted barley. Johnnie Walker is a blend of grain whiskies and a blend of malt whiskies from different distilleries.
If you want to go more in-depth with the other styles, I know a book that might help. I happen to be its author.
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