TRP of any channel or programme depends upon the programme that is displayed. But do you know what parameters are considered while measuring the TRP of a particular show or channel? TRP or Television Rating Point is the tool to judge which programmes are watched the most and to index the viewers' choices. It helps to calculate which channel and the programme are viewed most or it indicates the popularity of a TV channel or a programme. It shows how many times people are watching a channel or a particular programme.
TRP enables the advertisers and investors to understand the mood of the people. One way to determine the effectiveness of your advertising is to calculate the target rating points, or TRP. Target rating points are a measurement of the percentage of your target audience who view or hear an advertisement.
When buying advertising, it's important to focus your spending on markets that will allow you to reach more of your target audience. This is especially important for a small business that may have a limited advertising budget. To calculate TRP, start by determining the total number of viewers who saw your ad. Companies such as Nielsen measure the number of viewers for a television show, while Arbitron supplies audience figures for radio. If your ad runs during a particular show, you can assume that many people saw or heard your ad.
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Please use a genuine email ID and provide your name, to avoid rejection. What is TRP and how is it calculated? It shows the rating of the TV channel and the serial viewed most.
Related Categories Amazing Facts. Why do channels chase TRPs? It's all about money - a show with higher TRPs has a bigger audience, so advertisers are willing to pay more to advertise on it.
How are TRPs measured? The peoplemeter tracks the shows being watched by listening for watermarks embedded in their audio.
The BARC remote has buttons assigned to each member of the household. This keeps a track of who is watching a show. How many households are involved?
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